Call for Papers Transnational Marketing Journal
Transnational Marketing Journal invites practitioners, consultants, and academics to submit
papers worthy of contribution to the literature. We invite papers that model marketing, critically
discuss marketing practices, investigate consumer experiences, and the dynamics of the marketing
organisation with regards to the transnational context and relevance. We also invite papers that study
consumer preferences, marketing environment, marketing strategy, segmentation analysis, consumer
reference points, marketing theory, modelling and so on. Critical and novel approaches and methods
are particularly welcome.
We invite scholars from marketing and other cognate disciplines in management and social sciences.
TMJ welcomes (a) interdisciplinary work, (b) papers with mixed-method approach, (c) critical and
radical approaches. Submissions can be in the form of (a) research papers, theoretical or conceptual
papers, (b) case studies, (c) debates, viewpoints, (d) research notes, (e) data presentation.
Transnational Marketing Journal facilitates and encourages the contribution of academic research as
well as bringing the practitioner and consumer voices into the scholarly debate.
The manuscripts should be submitted via:
As a guide, full research papers should be between 3,500 and 6,000 words. Please make sure your
manuscript follows the format specified in the author guidelines on the journal website.
Submissions are screened and if suitable sent to two referees for double-blind peer review.