Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Editorial

Ibrahim Sirkeci
Regent's University London, Faculty of Business and Management
Keywords: return migration, institutional quality, contingent valuation method, willingness to pay, Viet Nam.

Abstract

We are pleased to bring you a new set of articles covering different aspects of the transborder, transnational phenomena with a focus on marketing and consumption in this seventh volume of Transnational Marketing Journal. The Journal’s content is now listed in Elsevier’s ranking and indexing service SCOPUS. Articles published in the journal from 2018 onwards, now can be found in the SCOPUS database. We have also submitted the content to several other ranking agencies and panels around the world and hoping that the work of our authors, editors, and reviewers to maintain a standard will be acknowledged by more platforms soon. In the last twelve months, Transnational Marketing Journal has supported several specialist conferences, and as a result, an upsurge in the number of articles submitted witnessed. This coincides with the indexing successes mentioned above too.

SCImago Journal & Country Rank

Keywords

marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico