Editorial
Ibrahim Sirkeci
Director of Regent’s Centre for Transnational Studies, Regent’s University London
Director of Regent’s Centre for Transnational Studies, Regent’s University London
Keywords: marketing, consumers, Korea, Austria, Iranians, Turkish Drama.
Abstract
In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme.