Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Employees Evangelism as a Function of Effective Communication, Ethical Culture, and Leaders Motivating Language Via Work Meaningfulness as a Mediator

Universitas Muhammadiyah Sumatera Utara, Indonesia
Ribut Priadi
Universitas Muhammadiyah Sumatera Utara, Indonesia
Muhammad Thariq
Universitas Muhammadiyah Sumatera Utara, Indonesia
Keywords: employees evangelism, effective communication, ethical culture, leaders motivating language, work meaningfulness ,


This study examines the role of effective communication, ethical culture, and leaders' motivating language in influencing employees' evangelism through work meaningfulness as a mediator, using the Social Cognitive Theory (SCT). The study employs a survey methodology to acquire data from employees of various organizations in the Indonesian province of South Kalimantan. The sample comprises 547 employees, and statistical tools were used to analyze the data and verify the hypotheses. According to the findings, effective communication, an ethical culture, and leaders' motivating language are positively associated with work meaningfulness, and work meaningfulness is positively associated with employee evangelism. The findings suggest that organizations can increase the evangelism of their employees by nurturing an ethical culture, promoting effective communication, and using the motivating language of their leaders. In addition, the study emphasizes the significance of work significance as a mediator between these three factors and employee evangelism. This study contributes to the literature on employee evangelism by shedding light on how SCT can aid in comprehending the underlying mechanisms underlying the relationship between effective communication, ethical culture, leaders' motivating language, work meaningfulness, and employee evangelism.

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