Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Exploring the Moderating Effect of Knowledge Sharing on the Relationship Between Organizational Culture and Innovation: Evidence From Kuwaiti SMEs

Dr- Hamad Salem Hamad Almerri
Keywords: Organizational Culture, Innovation, Knowledge Sharing, Values, Norms, Symbols, Rituals and ceremonies, Language, Climate.


The dissemination of confidential information, increased competition within the company, and decreased motivation to innovate due to concerns over intellectual property rights can result from the sharing of knowledge among employees. The present study aimed to investigate the moderating effect of knowledge sharing on the relationship between organizational culture (Values, Norms, Symbols, Rituals and Ceremonies, Language, and Climate) and innovation within small and medium-sized enterprises (SMEs) in Kuwait. A questionnaire was distributed to a convenient sample of 339 HR managers and executives in small and medium-sized businesses in Kuwait using a quantitative methodology. It appeared that knowledge sharing moderated the relationship between organizational culture and innovation, as evidenced by the findings supporting the study's hypothesis. Results demonstrated that the moderating effect of knowledge sharing on the relationship between organizational culture and innovation is founded on the extent to which knowledge sharing within an organization can influence the extent to which its culture supports innovative practices. In particular, the impact of organizational culture on innovation can be augmented or diminished by knowledge sharing. In other words, effective knowledge sharing can help organizations surmount cultural barriers to innovation, whereas ineffective knowledge sharing can further impede innovation. The research suggests encouraging employees to share their ideas and feedback freely and without hesitation. Create an environment where feedback is encouraged, and diverse viewpoints are celebrated.

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