Editorial Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances Katia Iankova PDF Articles Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances Dr Katia Iankova PDF Branding Al Ain as a tourist destination Pedro Longar PDF Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM Areej Algumzi PDF Innovative crisis-response through best human resources practices during COVID-19 Bharti Pandya PDF Antecedents of consumptive behavior prior to the celebration of Eid Al-Fitr during the COVID-19 pandemic Amaliyah Amaliyah PDF The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam Ha Thu Nguyen PDF Social media usage in higher education: Role in marketing and communication during COVID-19 Abhishek Shukla PDF Slave to sachet economy: Socio-cultural insights Hernani Manalo PDF Revenue management during the COVIDization of the economy Radko Radev PDF Exploring the Emirati female student entrepreneurs in the UAE through the theory of planned behaviour V.S. Damodharan PDF A new perspective of brand equity: the case of pottery craft village collective brand in Vietnam Nam Hoai Nguyen PDF Antecedents of QR code acceptance during Covid-19: Towards sustainability V.S. Damodharan PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico