Vol. 5 No. 2 (2017): Transnational Marketing Journal Editorial Editorial Ibrahim Sirkeci PDF Articles Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers Varsha Jain PDF Portuguese Sardines - from the ritual to the brand Cecília Avelino Barbosa PDF The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises Bülent Akkaya PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico