Transnational Marketing Journal Editorial Editorial Ibrahim Sirkeci PDF Articles Falafel and Shwarma: Israeli Food in Mexico Paulette K Schuster PDF CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries Nadine Waehning PDF Got To Get You Into My Life: A qualitative investigation into opt-in text marketing Beth W. Ghiloni PDF Book Review Book review Samuel Rohr, Abrar M. Fitwi PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico