Transnational Marketing Journal Editorial Editorial Evinc Dogan PDF Articles Understanding determinants of illegal e-book downloading behaviour in the UK and Germany Oliver Jonas PDF The Dilemma of Place Branding: Transitory mega-events vs. sustainable image-building Evinc Dogan PDF Behind Hummus Wars: The Role of the Food in National Identity in the Middle East Ozge Copuroglu PDF Diaspora Marketing Revisited: The nexus of entrepreneurs and consumers Ibrahim Sirkeci PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico