Transnational Marketing Journal Front Matter Transnational Marketing Journal Transnational Marketing Journal PDF Editorial Editorial Ibrahim Sirkeci PDF Articles UNESCO Recognition Reinforced the Relationship between Kyoto and Japanese Food through Japanese Newspaper Articles Isami Omori PDF Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in ChinaThis paper reports a study that sought to investigate the antecedent factors influencing consumer COO perceptions. A review of the literature revealed that Keith Walley PDF Food Consumption Habits and Food Security Challenges among Immigrants Andrej Přívara PDF CSR Appropriation Process in Six Member Companies of the Global Compact Network Tunisia Amel Bouderbala, Férid Zaddem PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico