Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Transnational Marketing Journal

Front Matter

Transnational Marketing Journal

Editorial

Omar Al Serhan

Articles

Philipp G Stahl, Nathalia C Tjandra, Alessandro Feri

Case Study

Book Review

Nevin Karabiyik Yerden

Omar Al Serhan

SCImago Journal & Country Rank

Keywords

marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico