Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Special Issue: Fourth Industrial Revolution Transforming Businesses

Editorial

Special Issue Articles

Mohamed Bilal Basha, Abdul Ghafar, Fazli Wahid, Gail Alhafid, Eman Al Shaer

SCImago Journal & Country Rank

Keywords

marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico