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Editorial

Pedro Longart

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Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image?

Marilia Kountouridou

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Examining the Relationship Between the Level of Cognitive Dissonance Experienced and Customer Satisfaction: A Management and Marketing Perspective

Mehmet İsmail Yağcı

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Balancing the segmentation and behavioral principles towards acquiring customer insight.

Jozef Bucko

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The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users

İbrahim Halil Efendioğlu

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Viability of compensating employees in cryptocurrency – An exploratory study

Bharti Pandya

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Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia

Slamet Ahmadi

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Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling

Afzal Hossain

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The Effect of Perceived Benefits of E-Commerce Platforms on Online Purchase Intentions in The Context of the Pandemic Covid-19

Begüm Şahin

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Mapping Corporate Social Responsibility Research: A Bibliometric analysis

Rameet Kaur Sawhney

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Pereira Market Scan: Market Intelligence Framework

Leandro Pereira

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Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia

Slamet Ahmadi

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Travel Intentions And Preferences Amid the Covid-19 Pandemic: the Case of Bulgaria

Elka Dogramadjieva

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Determining Attributes for Discrete Choice Experiments in Consumer Research

Pedro Longart

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Towards sustainability: The Impact of Environmental Sustainability of Consumer Goods in the Italian Packaging Sector

Lucio Poma

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