Transnational Marketing Journal Articles Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters Xuenan Ju, Yuan Cheng, Zuohao Hu PDF Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea David A. English PDF Mapping Studies on Consumer Boycotting in International Marketing Omar A Al Serhan PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico