View of Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in ChinaThis paper reports a study that sought to investigate the antecedent factors influencing consumer COO perceptions. A review of the literature revealed that

Return to Article Details Antecedent Factors Impacting Country of Origin (COO): An Investigation into Food Provenance in ChinaThis paper reports a study that sought to investigate the antecedent factors influencing consumer COO perceptions. A review of the literature revealed that Download Download PDF