Vol. 11 No. 2 (2023): Transnational Marketing Journal

Published: 2023-12-08

Articles

Role of Personality Traits and E-WoM in Motivation and Intention of Travel for Leisure and Adventure

Muhammad Awais Bhatti, Ahmed Abdulaziz Alshiha

1-20
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Examining Factors Influencing the Online Repurchase Intention

Pribanus Wantara, Tulus Suryanto

21-39
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Online Reviews and Brand Reputation Management in the Digital Landscape: Exploring Moderating Role of Product Type

Muhammad Awais Bhatti, Waleed Abdulrahman Alawad

40-59
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The Influence of Online Marketing on Impulse Buying and Economic Benefits of Consumer Efficiencies: Evidence from the Cosmetic Industry

Jing Liang, Mass Hareeza Ali, Anita Rosli

60-80
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Enhancing Brand Reputation and Customer Citizenship Behaviour through Perceived Values in Hotel Industry: Role of CSR and Brand Credibility

Hashed Mabkhot, Shishi Kumar Piaralal

81-99
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Opinion Leaders Moderated Financial Literacy and Relationship Marketing Influence on Decisions as Life Insurance Customers

Ayun Maduwinarti

100-114
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How Do Brands Respond to System Ease, Customer Voice, and Content in the Marketplace?

Maya Ariyanti, Falih Asyrafi, Adhi Prasetio

115-132
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Predicting Consumer Purchase Intentions of Foreign Products in the E-Commerce

Dwi Kartikasari, Mohammad Nabil Almunawar, Muhammad Anshari, Wardah Hakimah Haji Sumardi

133-149
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Exploring the Impact of User-Generated Content (UGC) on Luxury Fashion Product Sales in the Chinese Market: An Analysis of Social Media Influence and International Trade Dynamics

Guangyuan Shi, Siti Hasnah Hassan

150-167
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Factors Influencing Purchase Intentions for Infant and Young Children's Complementary Foods: The Mediating Impact of Product Knowledge and Food Safety Awareness

Li Qing, Wong Ming Wong

168-182
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