Editorial

Abstract

Transnational Marketing Journal was a proud sponsor of the 3rd Taste of City: Food and Place Marketing Conference 2018 hosted by Akdeniz University Tourism Faculty in Antalya, Turkey on 4-5 October. 

There were four sessions concentrated on different dimensions of food and place marketing. Particularly (trans)nationality dimension of food crossing borders, diaspora food culture and nation-branding attracted attention. Turkish coffee and coffee houses were discussed through several case studies. Papers presented about festivals (Jujube), events, street food and hedonism added spice and zest to the conference program. Many presentations included illustrative photos supporting often qualitative and subjective analyses of food and place marketing and branding.