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Transnational Marketing Journal
Transnational Marketing Journal
Current Issue
Vol. 11 No. 2 (2023): Transnational Marketing Journal
Published:
2023-12-08
Articles
Role of Personality Traits and E-WoM in Motivation and Intention of Travel for Leisure and Adventure
Muhammad Awais Bhatti, Ahmed Abdulaziz Alshiha
1-20
PDF
Examining Factors Influencing the Online Repurchase Intention
Pribanus Wantara, Tulus Suryanto
21-39
PDF
Online Reviews and Brand Reputation Management in the Digital Landscape: Exploring Moderating Role of Product Type
Muhammad Awais Bhatti, Waleed Abdulrahman Alawad
40-59
PDF
The Influence of Online Marketing on Impulse Buying and Economic Benefits of Consumer Efficiencies: Evidence from the Cosmetic Industry
Jing Liang, Mass Hareeza Ali, Anita Rosli
60-80
PDF
Enhancing Brand Reputation and Customer Citizenship Behaviour through Perceived Values in Hotel Industry: Role of CSR and Brand Credibility
Hashed Mabkhot, Shishi Kumar Piaralal
81-99
PDF
Opinion Leaders Moderated Financial Literacy and Relationship Marketing Influence on Decisions as Life Insurance Customers
Ayun Maduwinarti
100-114
PDF
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