Transnational Marketing Journal

Articles

• E-Commerce Live Streaming on Social Media: An Evaluation of Its Impact on the Consumption Behaviour and Willingness of the Elderly

  Jiamin Hong

  1-13

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• Effect of Consumer Perception on Formation of Cosmetic Brand Attitudes in Environmental, Social, and Governance Management

  Suyeun Lim, Ki Han Kwon

  14-27

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• Moderating Effect of Organizational Factors on the Relationship between Data Factors and Profit Maximization: A Study of Big Data Adoption in Chinese SMEs Retail Enterprises

  Jing Chen, Yun Fah Chang, Fatin Nabila Abd Latiff

  28-54

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• Exploring the Inheritance and Innovation of Visual Symbols in Chizhou Nuo Opera from the Perspective of Visual Design: A Study from Historical Expression to Cultural and Creative Products

  Yao Wang, Wei Bi, Xiaodong Liu, Shengjun Wang

  55-71

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• Intermarket Dynamics: Exploring Volatility Spillovers in Islamic Equity Markets, Decentralized Finance, and NFTs

  Omar Bani-Khalaf, Ishaq Talahmeh, Mousa Ajouz, Ruaa Binsaddig

  72-85

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• Social Media and Purchase Intentions of Gen Z: Role of Social Media Influencers

  Mohanad Mohammed Sufyan Ghaleb, Waleed Abdulrahman Alawad

  86-105

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• Factors Influencing Purchase Intention of Facial Skincare amongst Malaysian Consumers

  Ying Wei Kang, Abdul Rahman Bin S Senathirajah, Rasheedul Haque, Tippawan Lertatthakornkit, Hariharan N Krishnasamy, Yudi Wu, Majid bin Md. Isa

  106-117

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• Bibliometric Analysis of Artificial Intelligence in Services and Marketing: Identifying Research Perspectives

  Hager Turki, Haykel Tlili

  118-145

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• Voting Behaviour in the Election of Indonesia Republic Members’ Candidate of the House of Representatives: The Multi-Group Moderating Role of Millennial and Z Generation

  Ida Jaya, Satria Bangsawan, Mahrinasari

  146-170

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