Vol. 5 No. 2 (2017): Vol. 5 No. 2 (2017): Transnational Marketing Journal

Published: 2022-08-26

Editorial

Editorial

Ibrahim Sirkeci
- PDF

Articles

Discovering the Interpersonal Relationship Between Luxury Perfume Brands and Consumers

Varsha Jain, Chakshu Bhandari, Ganesh B.E.

85–108
- PDF
Portuguese Sardines - from the ritual to the brand

Cecília Avelino Barbosa

109–120
- PDF
The impact of dynamic capabilities on firm perceived marketing performance of small and medium sized enterprises

Bülent Akkaya, Akif Tabak

121–135
- PDF