Vol. 6 No. 1 (2018): Transnational Marketing Journal

Published: 2018-08-09

Editorial

Editorial

Ibrahim Sirkeci
- PDF

Articles

Falafel and Shwarma: Israeli Food in Mexico

Paulette K Schuster

3-22
- PDF
CASE STUDY: Regional Cultural Differences Within and Across Four Western European Countries

Nadine Waehning, Ibrahim Sirkeci, Ibrahim Sirkeci, Stephan Dahl, Sinan Zeyneloglu

23-47
- PDF
Got To Get You Into My Life: A qualitative investigation into opt-in text marketing

Beth W. Ghiloni

49-70
- PDF

Book Review

Book review

Samuel Rohr, Abrar M. Fitwi

71-73
- PDF