Vol. 8 No. 2 (2020): Special Issue: Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

Published: 2020-10-20

Front Matter

Front Matter

TMJ
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Editorial

Coronavirus Pandemic and Disruptive Impact on Marketing and Consumers

Lilit Baghdasaryan, Ibrahim Sirkeci
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Articles

Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective

Sara Nunes, Alejandro del Moral Agúndez, Julia Fragoso da Fonseca, Samiha Chemli

271–295
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“We stay at work for you. You stay at home for us.” Does this COVID-19 campaign work for the youth in Asia?

Jappy Fanggidae, Ridolof Batilmurik, Pieter Samadara
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