Vol. 9 No. 2 (2021): Management Skills and Growth Strategies in a Post-Pandemic World

Published: 2021-08-31

Editorial

Management Skills and Growth Strategies in a Post-Pandemic World

Bharath Rajan, Uday Salunkhe
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Articles

Cultural Exportation, Digital Distribution, and Penetration of K-Dramas in Turkey

Musa Khan, Yong-Jin Won, Nilüfer Pembecioğlu

367–387
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The Impact of Brand Image and Brand Conscious on Perceived Price and Purchase Intention

Sinan Çavuşoğlu, Bülent Demirağ, Yakup Durmaz, Gül Çıkmaz

89–405
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Deceptive Tactics Used in Online Shopping

Seçil Toros

407–424
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The Impact of Service Climate and Personality Traits on Customer-Oriented Behaviour of Employees

Bagher Asgarnezhad Nouri

425–444
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Consumer Entitlement Behaviour in Confucian Culture: Empirical Findings in the Vietnamese Retail Setting

Duy Minh Vo, Si Van Nguyen

445–465
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Quality Lists of Marketing Journals: A Critical Appraisal

Salim Moussa

467–479
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Branding Process and a Model Proposal for “Şile Gauze”

M. Yaman Oztek, Nevin Karabiyik Yerden

481–493
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The Threat of Disreputable Behaviour for Esports Sponsors

Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, Pedro Álvaro Pereira Correia

495–515
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Special Issue Articles

“Asymmetric Export Volatility Shock Behaviour” of Lower Middle Income (LMI) Countries in South East Asia During COVID-19 Pandemic

Rohit Malhotra

195-218
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Consumers in Crisis – Emerging Marketing Challenges

Prof. Dr. Uday Salunkhe, Dr. D. Narasimha Murthy, Vijaya Kumar Bhima Rao

219-238
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Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers

Karthik S, Kavitha R Gowda, Jayanta Banerjee

239-251
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A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant

Viknesh R, Kavitha R Gowda, Jayanta Banerjee

253-266
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Digital Marketing Adoption: Determinants, Level of Adoption and Its Impact on Business Performance

Reema Bhagat, Soundara Rajan. R

267-283
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Measuring the Effectiveness of Social Media in a B2B Scenario in India

Krishanu Bhattacharyya, Bikash Ranjan Debata

285-300
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Psychological Empowerment Experiences of Software Professionals in Post Lockdown Information Technology Organisations

Dr. Sunil Kumar R, Dr Harold Andrew Patrick

301–318
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Digital Payment and Its Growth in the Time of COVID – 19

Dr. S. Manoharan, Saravanan MP, Paneerselvam S

319–334
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Workforce Analytics: A Data-Driven Machine Learning Approach to Predict Job Change of Data Scientists

Sohini Sengupta, Sareeta Mahendra Mugde, Renuka Deshpande, Kimaya Potdar

335–349
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Relationship between the Constructs of Green Wash, Green Consumer Confusion, Green Perceived Risk and Green Trust Among Urban Consumers in India

Priti Saxena, Garima Sharma

351–366
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