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Vol. 10 No. 2 (2022)
Vol. 10 No. 2 (2022)
Published:
2022-10-03
Front Matter
FM
fm
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Editorial
Editorial
Pedro Longart, Katia Iankova
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Articles
Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image?
Marilia Kountouridou, Dino Domic
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Examining the Relationship Between the Level of Cognitive Dissonance Experienced and Customer Satisfaction: A Management and Marketing Perspective
Mehmet İsmail Yağcı, Onur Başar Özbozkurt
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Balancing the segmentation and behavioral principles towards acquiring customer insight.
Case of household management services and products.
Jozef Bucko, Emil Exenberger, Jana Héjjová
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The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users
İbrahim Halil Efendioğlu, Yakup Durmaz
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Viability of compensating employees in cryptocurrency – An exploratory study
Bharti Pandya, Priya Rao
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Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia
Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy
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Consumers' Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling
Afzal Hossain, Shahedul Hasan, Sumayya Begum, Mohammad Amzad Hossain Sarker
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The Effect of Perceived Benefits of E-Commerce Platforms on Online Purchase Intentions in The Context of the Pandemic Covid-19
Begüm Şahin, Murat Güler
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Mapping Corporate Social Responsibility Research: A Bibliometric analysis
Rameet Kaur Sawhney, Puneeta Goel, Sachin Bhardwaj
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Pereira Market Scan: Market Intelligence Framework
Leandro Pereira, José Santos, Carlos Jerónimo, Rui Vinhas da Silva
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Stimulating Salesperson's Innovative Work Behavior: A Study of Microfinance Institutions in Indonesia
Slamet Ahmadi, Susanti Widhiastuti, Irfan Helmy
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Travel Intentions And Preferences Amid the Covid-19 Pandemic: the Case of Bulgaria
Elka Dogramadjieva
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Determining Attributes for Discrete Choice Experiments in Consumer Research
Pedro Longart
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Towards sustainability: The Impact of Environmental Sustainability of Consumer Goods in the Italian Packaging Sector
Lucio Poma, Haya Al Shawwa, Francesco Nicolli, Valentina Quaglietti
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