Vol. 2 No. 2 (2014): Transnational Marketing Journal

Published: 2014-10-28

Articles

Is Familiarity a Moderator of Brand/Country Alliances? One More Look

Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe

61-77
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The Influence of Country of Origin on Chinese Food Consumers

Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner

78-98
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Brand «Moscow» in a global perspective

Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko

99-111
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Book Review

Book Review

Ibrahim Sirkeci

112-113
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