Vol. 3 No. 1 (2015): Vol. 3 No. 1 (2015): Transnational Marketing Journal

Articles

• Positioning Generation Y for Effective Mobile Communication: The case of three cities in India

  Varsha Jain, Saumya Pant

  1–25

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• The classification of customer- and brand-oriented marketing capabilities

  Katharina Buttenberg

  26–44

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• An investigative analysis of the factors influencing degree of involvement in a foreign market

  Maktoba Omar, Collins Osei

  45 -60

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• The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness

  Carlos Manuel Súcia Búrcio, Rui Manuel Vinhas Da Silva, Maria de Fátima Salgueiro

  61–80

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