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Vol. 3 No. 2 (2015): Transnational Marketing Journal
Vol. 3 No. 2 (2015): Transnational Marketing Journal
Published:
2015-10-08
Articles
Determinants and consequences of price-leadership strategy: Evidence from Chinese manufacturer exporters
Xuenan Ju, Yuan Cheng, Zuohao Hu, Mengyuan Lv, Xi Chen
81-111
PDF
Small and medium sized enterprise marketing to foreign consumers in Seoul, South Korea
David A. English
112-129
PDF
Mapping Studies on Consumer Boycotting in International Marketing
Omar A Al Serhan, Elias Boukrami
130–151
PDF