Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape

Nida Nida
Research scholar
Dr. Ashish Chandra, Dr. Ruchi Shukla
Keywords: Bibliometric, quantitative assessment, economics, business research.

Abstract

The Coronavirus disease which generated the unique virus appeared first in Port city of Hubei, China at the close of 2019, which significantly changed the whole humankind around the globe. Because of it’s rapid outspread, it taken into consideration as a global issue such as health, wellness, social and economic, eventually it ended up being a significant global health as a result of its pathogenicity. In spite of an expanding rate, modest  is investigated about the present state, The lack of understanding on this has motivated academic element for detailed check out, This bibliometric examined the peer scientific literary works to figure out the procedure of noesis on COVID-19, The research study is based upon bibliometric researches on Coronavirus, published data were collected from Scopus data source, quantitative assessment was carried out to evaluate the features of the present learning and generate visualizations for understanding, 668 documents were preserved. Web of writers, as well as nations were picturized in maps. However, COVID-19 search discloses special archeozoic use knowledge, spot a spaciotemporal as well as extensive introduction continues to be untended.. The precise knowledge on n-Cov is helpful for evidence-based policymakers in direction to avert and also resolve the pandemic.

SCImago Journal & Country Rank

Keywords

marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico