E-Commerce Live Streaming on Social Media: An Evaluation of Its Impact on the Consumption Behaviour and Willingness of the Elderly

Jiamin Hong

PDF

Effect of Consumer Perception on Formation of Cosmetic Brand Attitudes in Environmental, Social, and Governance Management

Suyeun Lim

PDF

Moderating Effect of Organizational Factors on the Relationship between Data Factors and Profit Maximization: A Study of Big Data Adoption in Chinese SMEs Retail Enterprises

Jing Chen

PDF

Exploring the Inheritance and Innovation of Visual Symbols in Chizhou Nuo Opera from the Perspective of Visual Design: A Study from Historical Expression to Cultural and Creative Products

Yao Wang

PDF

Intermarket Dynamics: Exploring Volatility Spillovers in Islamic Equity Markets, Decentralized Finance, and NFTs

Omar Bani-Khalaf

PDF

Social Media and Purchase Intentions of Gen Z: Role of Social Media Influencers

Mohanad Mohammed Sufyan Ghaleb

PDF

Factors Influencing Purchase Intention of Facial Skincare amongst Malaysian Consumers

Ying Wei Kang

PDF

Bibliometric Analysis of Artificial Intelligence in Services and Marketing: Identifying Research Perspectives

Hager Turki

PDF

Voting Behaviour in the Election of Indonesia Republic Members’ Candidate of the House of Representatives: The Multi-Group Moderating Role of Millennial and Z Generation

Ida Jaya

PDF