Transnational Marketing Journal

ISSN: 2041-4684 | e-ISSN: 2041-4692

Evolving dimensions of managerial effectiveness in export oriented/internationalizing firms in turbulent post pandemic world: A student’s perception-based validation approach

Rajesh Verma
Amity University Noida, India
Sunil Kadyan
ASIBAS, Amity University, Noida, India
Stuti Gupta
ASIBAS, Amity University Noida
Keywords: Managerial Effectiveness; Market Knowledge Accumulation; Managerial Entrepreneurial capital; Managerial social and network capital; Tolerance for ambiguity; Irrepressible Resilience; Learning agility; Intercultural self-regulation and Resource mobilization Networks.

Abstract

The dimensions of managerial competencies need effective review in wake of evolving work demands. The earlier notions of managerial competencies reflect more on the way as usual and innovativeness yet post pandemic measures call for coping with uncertainties, abilities to rise again like phoenix and on spot decision making as new dimensions. In this prospect this research shortlisted Market Knowledge Accumulation, Managerial Entrepreneurial capital, Managerial social and network capital, Tolerance for ambiguity, Irrepressible Resilience, Learning agility, Intercultural self-regulation and Resource mobilization Networks; as managerial competencies and explored student’s perceptions. The sample comprised 430 students and study leveraged the IBM AMOS software for the evaluation of cross factor impact, path-based influence, and respective assessment of the structural relationships. The evaluation of structural relationships is deemed essential to ascertain the vindication of the assumed hypothesis and the respective assessment of the cross-factor impact. The study observed statistically significant impact of all competencies on shaping of organizational resilience capability.

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Keywords

marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico