Consumer happiness is a factor that influences corporate performance and productivity. Retail establishments in Saudi Arabia struggle to please customers. The lack of focus on consumer values is viewed as a hindrance to business development and customer pleasure. This study aims to determine the effect of perceived service quality on customer satisfaction, with consumer culture serving as a moderator. The population of this study consists of Saudi Arabian customers who visit retail outlets, and a Likert scale questionnaire is used to collect data. According to the findings of this study, retail businesses can increase customer satisfaction by influencing consumers' perceptions of service quality. From the perspective of perceived service quality, the research has added a new framework to the existing body of knowledge regarding customer satisfaction. In addition, the practical consequences of this research are crucial for the business development of retail establishments in terms of boosting customer satisfaction procedures based on cultural values. In addition, the study suggests several future options for testing new customer satisfaction relationships in the setting of retail establishments.