Vol. 3 No. 1 (2015): Transnational Marketing Journal Articles Positioning Generation Y for Effective Mobile Communication: The case of three cities in India Varsha Jain PDF The classification of customer- and brand-oriented marketing capabilities Katharina Buttenberg PDF An investigative analysis of the factors influencing degree of involvement in a foreign market Maktoba Omar PDF The influence of country personality dimensions on intentions to recommend visiting: The preponderance of assiduousness and wickedness Carlos Manuel Súcia Búrcio PDF Login Register Make A Submission Keywords marketingCOVID-19brandingMarketingconsumer behaviourIndiaCovid-19Coronavirusrefugeesconsumersblockchaincustomer-orientationGeneration Yretailsocial mediaEmerging marketsdiasporaidentitySMEbrandUAESMSfoodMexico