Editorial

Authors

  • Ibrahim Sirkeci Director of Regent’s Centre for Transnational Studies, Regent’s University London

Keywords:

marketing, consumers, Korea, Austria, Iranians, Turkish Drama

Abstract

In this issue of Transnational Marketing Journal, we are pleased to offer four articles covering issues from brand orientation and business performance within young firms to co-creation and challenges with technology in extending brands. Four articles look at different countries and mobility impact is a cross-cutting theme. 

Downloads

Published

2020-03-16

Issue

Vol. 5 No. 1 (2017): Transnational Marketing Journal

Section

Editorial