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Vol. 5 No. 1 (2017): Transnational Marketing Journal
Vol. 5 No. 1 (2017): Transnational Marketing Journal
Published:
2017-05-18
Editorial
Editorial
Ibrahim Sirkeci
PDF
Articles
Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm
Katharina Buttenberg
3-24
PDF
Transnational Viewers of Turkish Television Drama Series
Deniz Özalpman
25-43
PDF
Language Preferences of Foreign Consumers in High and Low Involvement Service Encounters
David A. English
45-69
PDF
Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation
Soumi Paul, Paola Peretti, Saroj Kumar Datta
70-82
PDF