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Vol. 10 No. 3 (2022)
Vol. 10 No. 3 (2022)
Published:
2022-10-09
Articles
Evaluation of key criteria affecting the adoption of digital marketing by SMEs using an interval Valued Pythagorean fuzzy AHP technique
Dr. Md. Tanwir Akhtar, Dr Neha Gupta, Dr. Chand P. Saini
459-471
PDF
Evolving dimensions of managerial effectiveness in export oriented/internationalizing firms in turbulent post pandemic world: A student’s perception-based validation approach
Rajesh Verma, Sunil Kadyan, Stuti Gupta
473-482
PDF
Factors affecting the demand of Health Insurance during COVID-19 pandemic in Punjab State
Sondeep Kaur, Dr. Baldeep Singh
483-504
PDF
An investigation of factors affecting the adoption of Green hospitals among healthcare professionals
Shipra Kumari, Chand Prakash Saini
505-514
PDF
University Students’ unrest and Adjustment Problem with Students’ Disengagement from the Course as a Mediator
Dr. Aarti, Dr. Ravin Kadian
515-532
PDF
SDG 4 and Program inclusive credit-based MOOCs in Higher Educational Institutions of India (HEIs); Students’ perspective
Amardeep Singh, Dr. Karina Bhatia Kakkar
533-546
PDF
Millennials on Sharing Online Video Ads: What Do We Know, and What can We Do About it?
Nik Mohamad Shamim, Norazlyn Kamal Basha, Siew Imm Ng, Jo Ann Ho
547-565
PDF
Online consumer reviews: information adoption and engagement between social media users
Konstantinos Papageorgiou, Irene Samanta, Panagiotis Kaldis
567-578
PDF
Fintech: Review of theoretical perspectives and exploring challenges to trust building and retention in improving online Digital Bank Marketing
Sunil Kadyan, Narinder Kumar Bhasin, Manish Sharma
579-592
PDF
Gamified Apps and Customer Engagement: Modeling in Online Shopping Environment
Dr. Kanchan Yadav, Dr. Anshul Arora, Dr. Ritu Yadav, Dr. Chand Prakash Saini
593-605
PDF
Role of LinkedIn Marketing in Recruitment and Selection Practices in the Hotel Industry
Rashid Ashraf, Dr. Fauziah Binti Ani
607-622
PDF
Factors Impacting Adoption of Human Resource Analytics among HR Professionals in India
Rimsha Ameer, Dr. Pratibha Garg
623-635
PDF
Exploratory Analysis of Entrepreneurial Marketing Strategies through Coopetition in Small and Medium-Sized Enterprises (SMEs) (Case Study: Knowledge-Based Companies of Tehran Province)
Shahram Ghahramani, Ezatollah Abbasian, Manouchehr Ansari
637-653
PDF
The Impact of Perceptions of Social Media Advertisements on Advertising Value, Brand Awareness and Brand Associations: Research on Generation Y Instagram Users
Dr. Ibrahim Halil Efendioglu, Assoc.Prof.Dr. Yakup Durmaz
655-679
PDF
Factors Influencing Generation Z Emirati Females’ Following of Social Media Influencers in the UAE
Pedro Coelhoso, Stavroula Kalogeras, Mamie Griffin
681-700
PDF
Impact of “Viewers Affective Reaction” Towards Word of Mouth intention on Social Networking Sites
Dr. Mallika Srivastava
701-718
PDF
Cognitive Dissonance in Online Shopping in an Emerging E-tailing Market
Haritha S., Bijuna C Mohan
719-737
PDF
Moderating The Role of Green Trust in The Relationship of Green Brand Positioning, Green Marketing, Green Production, and Green Consumer Value on Green Purchase Intention of University Students in Iraq
Zainab Abed Almoussawi, Jameel Nafe Sarhed, Mustafa obay Saeed, Mugdad Hussein Ali, Hussam Mohammed Wafqan, Shahlaa Ali Abd Alhasan
738-750
pdf
The Effect of Digital Marketing Communication on Consumer Behavior of Textile Products in Iraq
Hameed Noori Mutalp, Ayad Abas Hasan, Hussam Mohammed Wafqan, Zainab abed Almoussawi, Ali Naji Saeed, Shaker holh sabit
751-762
pdf
The Proposed Adoption of Islamic Banking and Finance in Jordan
Sonia Al Barghuthi, Harcharanjit Singh, Zaid Othman Dannoun, Nedaa Al Barghuthi
763-773
PDF