Vol. 11 No. 1 (2023): Transnational Marketing Journal

Published: 2023-03-06

Articles

Effect of perceived service quality dimensions on customer satisfaction in Saudi retail stores: Exploring the moderating role of consumer culture

Dr. Jehad Abdallah Atieh Afaneh, Dr. Khaled Mohammed Ahmed Alqasa, Dr. Mohanad Mohammed Sufyan Ghaleb

1-16
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The role of digital marketing in the Sustainable performance of Indonesian MSMEs: Do the online purchase intention and actual purchase decision matter?

Hairudinor, Siti Rusidah

17-30
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The role of customer satisfaction, trust, word of mouth, and service quality in enhancing customers' loyalty toward e-commerce

Nur Farhin Binti Azhari, Abdul Rahman bin S Senathirajah, Rasheedul Haque

31-43
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Examining Factors Influencing Fashion Apparel Purchases in Omni-Channel Retailing: A Post-Covid-19 Study

Kamaljeet Kaur , Dato Professor Dr. Noor Inayah Ya'akub, Dr. Chan Sai Keong, Jaspal Singh, Sukjeet Kaur Sandhu, Abdul Rahman bin S Senathirajah, Rasheedul Haque

44-58
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Predictors of Green Brand Love Via Brand Trust as Function of Green Marketing: Moderating Role of Green Altruism

Edi Rahmat Taufik

59-74
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Impact of Advertising Strategies on Developing Brand Awareness: Role of Cultural Differences

Abbas N Albarq, Shishi Kumar A/L Piaralal, Muhammad Awais Bhatti, Ahmad Zainal Abidin Bin Abd Razak

75-88
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Employees Evangelism as a Function of Effective Communication, Ethical Culture, and Leaders Motivating Language Via Work Meaningfulness as a Mediator

Rudianto, Ribut Priadi, Muhammad Thariq

89-105
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The Effect Of Transnational Marketing Strategies, Dynamic Capabilities On Perceived Market Performance Of The Manufacturing Industry Of Iraq

Shahlaa Ali Abd Alhasan, Tawfeeq Alghazali , Zainab abed Almoussawi , Amenah Muayad Abdullah, Hassan Taher Braiber, Ali Hussein Ahmed Al-Shafeay

106-116
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Web-based shopping and Customer attitudein Buying behavior:Technology Acceptance Model Framework

VimalaVenugopal Muthuswamy, Samah Mohammed Salem Bayomei

117-130
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The Power of Personal Connections in Micro-Influencer Marketing: A Study on Consumer Behaviour and the Impact of Micro-Influencers

Michael Gerlich

131-152
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Impact of Artificial Intelligence-Based Marketing on Banking Customer Satisfaction: Examining Moderating Role of Ease of Use and Mediating Role of Brand Image

Dr. Khaled Mohammed Ahmed Alqasa

167-180
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Exploring the Moderating Effect of Knowledge Sharing on the Relationship Between Organizational Culture and Innovation: Evidence From Kuwaiti SMEs

Dr- Hamad Salem Hamad Almerri

181-198
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Can Competitive Intensity Act a Bridge between Institutional Pressures and Corporate Financial Performance in Indonesia's Footwear Industry? A Structural Equation Modelling Approach

Warsani Purnama Sari, Ahmad Prayudi, Dhian Rosalina , Isnainah, Yusnaini

199-212
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Influencer Credibility and Purchase Intention: Medating Role of Brand Awareness

Dr Vimala Venugopal Muthuswamy

213-228
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Exploring the Effect of Situational Factors on Hedonic and Utilitarian Browsing for Mobile App Impulsive Buying

Prof. Dr. Santi Budiman, MM, Prof. Dr. Tony Wijaya, MM, Prof. Dr. Sukesi, MM, Dr. Dra. Damiasih, MM

229-245
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Exploring the Moderating Effect of Knowledge Sharing on the Relationship Between Organizational Culture and Innovation: Evidence From Kuwaiti SMEs

Dr- Hamad Salem Hamad Almerri

181-198
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Digital transformation using marketing strategies in cultural organizations and diffusion of knowledge through technology, a systematic literature review

Panagiotis Douros, Konstantinos Papageorgiou, Konstantinos Milioris, Konstantina Panagiotakopoulou, Panagiotis Kaldis

199-216
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Impact of Social Media Advertising on Brand Awareness and Customer Engagement

Vimala Venugopal Muthuswamy

217-236
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The Importance of Selected Tools of the Marketing Communication on the Irrationality of Purchasing Behaviour

David Vrtana, Anna Krizanova

237-250
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Influencer Marketing and Purchase Intention: Mediating Role of Influencer Trustworthiness

Amani Abbas, Ansa Savad Salim

251-268
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